Northwell
Health

Northwell needed a digital experience that could serve a broad audience without sacrificing depth, trust, or clarity.

When I joined Northwell Health as a Software Engineer in 2019, the organization was entering a major period of digital transformation. With more than 14 million users visiting Northwell’s digital properties annually, patients needed a simpler and more connected way to navigate essential healthcare services. Over an eight-month development cycle, I helped lead engineering, and deployment of a centralized patient dashboard that allowed users to manage appointments, billing, profile information, and account settings across multiple Northwell platforms.

Another critical challenge was improving the Find a Doctor experience and reducing friction between discovering a provider and scheduling care. I contributed to a significant overhaul of the platform, with a particular focus on mobile usability, search filters, and appointment conversion. These enhancements contributed to a 43% increase in customer intent to book an appointment, while engagement with key mobile features—including Book Online, Telehealth Available, and Primary Care filters—increased by approximately 100%.

The combined impact of these initiatives supported substantial digital growth across the Northwell ecosystem. Between Q2 2019 and Q2 2022, northwell.edu experienced a 57% increase in users, a 50% increase in sessions, a 52% increase in unique page views, and a 45% increase in organic search traffic. Find a Doctor users increased by 34%, with unique page views rising by 27%.