Integrative
Nutrition
An engaging education experience that helps future health coaches move from program discovery to confident enrollment.
Explore the story- Client
- Integrative Nutrition
- Industry
- Wellness · Education
- Services
- Strategy · UX/UI · Development
- Focus
- Program discovery · Enrollment
A clearer experience.
A stronger connection.
An engaging education experience that helps future health coaches move from program discovery to confident enrollment.
When I stepped into this role, customer enrollment depended on disconnected platforms, manual processes, and overlapping vendor tools. I led an international engineering team of five to simplify that environment while strengthening technical planning, onboarding, architecture reviews, and software delivery. Consolidating vendors reduced annual technology overhead by approximately $90,000, while an enrollment workflow connecting Shopify, HubSpot, and Salesforce supported more than $1 million in sales volume. Cross-functional improvements to search, Q&A, and enrollment increased mobile engagement for sales closings by 30%.
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From challenge
to clear solutions.
Objectives
Create an approachable experience that clearly communicates IIN’s programs, educational philosophy, and value while simplifying program discovery and enrollment decisions.
Challenges
Detailed program information had to serve visitors with different goals and backgrounds while balancing inspirational storytelling with practical enrollment content.
Solutions
Streamlined program pathways, concise content, prominent calls-to-action, and reusable responsive patterns help prospective students move from discovery to enrollment.
Built to perform.
Every device.
Streamlined program pathways, concise content, prominent calls-to-action, and reusable responsive patterns help prospective students move from discovery to enrollment.
- Intuitive program pathways
- Accessible education content
- Enrollment-focused interactions
